Sephora online - How Sephora Integrates Retail & Online Marketing
Careers at Sephora
How Sephora Integrates Retail & Online Marketing
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Careers at Sephora
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Careers at Sephora
This allowed Sephora to gain a better view of the customer journey, and also the impact of its digital marketing efforts - namely that online advertising was driving in-store purchases.
To help solve this problem, Sephora creates to educate shoppers on their way to making a better purchase decision and feel confident with their selections.
The app is designed to emulate the knowledge of a personal shopping assistant or a Sephora sales associate in that it provides product recommendations, reviews, and pricing information in a simple format which makes it easy for a customer to purchase products.
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One way that Sephora can gather this information is by analyzing the actions that a shopper takes after being presented with a product page.
Mobile is the glue that holds it all together.
Look to solve any customer pain points to help ease any friction they may have with buying your products.
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