The Iseya souvenir shop introduced this time is attached to the Yunohana Chaya Shinzaemon-no-Yu, where you can enjoy a variety of things like hot springs, the large open-air bath, Yamagata beef and 100% soba.
The sign is in English, but the restuarant is quite small, 2 tables and 7 stools at the bar.
There are many paper lanterns outside this izakaya, and its name in Hiragana on on the sign.