Everyone understands the taste of Coca-Cola on a global scale so re-imagining the familiar was a really lovely starting point to ensure that, although unique, the product was accessible across the board.
The sophistication and multi-layers of the flavor profile of Coca-Cola provided us many avenues to explore, enhance and experiment with.
We were asked to create a brand and identity for the Signature Mixers range, and bring it to life through holistic brand expression.
Authentic craft was key to the different aspects of the design.
In this video we hear from Max Venning of Three Sheets and Pippa Guy of the American Bar at The Savoy, on their experience of creating a brand new Coca-Cola flavour.