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Both parties must ensure to work together to solve any problems along the supply chain.

In true Asian fashion, the near-perfect score of 99 also reminds Lee that there is always room for improvement.

Their customers might find the items they need but they can have only small choices as 99 Speedmart does not provides all the brands that people want.

This would be done through market segmentation, specifically, segmenting the market according to location, age, and gender.