Personally, I like my mentaiko just as they are, but most are probably more accustomed to slightly more diluted flavour profile so having this with them thick slices of egg omelette and fragrant rice is topgallant.
If I must put it bluntly, then the simplest and most accurate description is probably localised.
I am looking for another 'man' somewhere and I am safe in the rules that my father has set.