In other words, you are doing something inside your business not because you can, but because your best-educated guess is that it will lead to satisfying the needs of the customers.
The Factors studied in each of these 4 Perspectives are generally compared with pre-established Objectives.
Typical measures used by for-profit companies include revenue growth, operating income, return on equity, and other measures of interest to owners.
This will reflect the convergence of multiple industries and the concept of technology convergence.
But one enterprising department manager saw things differently.
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